Anghami, the leading music streaming and entertainment platform in the Middle East and North Africa (MENA) region, has unveiled an all-new brand identity to support its next phase of growth, following the listing on Nasdaq.
With its selling line “Share your voice, the world is listening”, the campaign brings to life the notion that Anghami users and artists are global citizens who are proudly Arabic and ready to make some noise.
The core message behind its new positioning is simple, “everyone has a voice, each unique and impossible to copy. Some voices are louder than others, more established with millions of followers and listeners, while some are just starting out. Anghami is here to make these voices heard, whether that’s through playlists, starting your own radio station or simply liking a podcast.”
Anghami’s vibrant new logo and visual identity have been created from four colorful lines representing a ‘travelling voice’ flowing and sharing its message with the world, which is designed to open a platform for the voices of the many Arab creators and storytellers and act as an invitation to people everywhere to enjoy Arab culture, to create with it, and to celebrate it.
“An identity is more than mere symbols, it is about the sounds we create in our community. With our new logo, color scheme, typeface, and tagline, we our aiming to lead an evolution in how Arab youth connects with the world. Today, more than ever, we are ready to serve young Arab talent and help them to make more noise, because the world is listening.”
Commenting on the new logo, Anghami’s Head of Creative Ms. Rana Najjar said that, “The flowing lines symbolize the wealth of creative Arabs who are out there painting a beautiful image of our Arab world and want to make some noise.”
The new positioning, visual identity and logo were developed by London-based agency BigSmall in collaboration with Anghami’s in-house team, reflecting its unique position as a local brand that has gone global, the new identity was officially revealed at an exclusive party in Dubai with special guest Mr. Amr Diab.
Anghami recently signed a multi-year deal with the global Arab megastar to be the only platform to stream his entire own label catalogue and future releases. To celebrate its rebrand and first partnership as a publicly listed company, the new identity was launched with a spectacular projection of its new logo and an image of Mr. Amr Diab on the world’s tallest building, the Burj Khalifa in Dubai.