Apparel Group enters into partnership with Alinma Bank

By Shilpa Annie Joseph, Official Reporter
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Apparel Group-Alinma Bank Partnership
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Apparel Group, a leading powerhouse in the fashion and lifestyle industry, has partnered with Alinma Bank, Saudi Arabia’s epicenter for dynamic, innovative, Shariah-compliant banking and financial services to offer customers diversified redemption options for loyalty points.

Through this strategic alliance, Alinma Bank customers will now have the unique opportunity to redeem their loyalty points earned at all Apparel Group store locations across the Kingdom of Saudi Arabia (excluding Adidas and R&B brands).

This innovative initiative is designed to provide Alinma Bank customers with the added convenience and flexibility to redeem their earned loyalty points directly across Apparel Group’s diverse portfolio of brands in Saudi Arabia, offering them both convenience and versatility.

According to the statement, Alinma Bank customers can visit any Apparel Group store location to redeem their points and enjoy an enriched shopping experience.

Mr. Neeraj Teckchandani, CEO of Apparel Group, said that, “We are proud to announce our strategic partnership with Alinma Bank, a collaboration that promises to redefine the retail landscape and bring enhanced value to our customers.”

“In an era where customers expect more from their shopping experiences, we are responding with an innovative approach that combines retail and finance. This strategic alliance doesn’t only enhance our customer engagement, but it also marks a pivotal shift in our business model, aligning our objectives closer to the needs of the market. We view this as a step towards transforming the future of retail loyalty programs in the Kingdom of Saudi Arabia,” Mr. Teckchandani added.

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