The Syrian Ministry of Tourism has signed an executive program with the Arab Tourism Organization (ATO) at the ATO’s headquarters in Jeddah, marking a new chapter in regional tourism collaboration.
The agreement, signed by Syrian Minister of Tourism Mazen Al-Salhani and ATO President Dr. Bandar Al-Fahad, aims to boost Syrian tourism, attract sustainable investments, and elevate the overall quality of the sector.
According to the statement, the multi-axis executive program outlines a shared vision for a comprehensive tourism strategy, focusing on key areas such as investment, capacity building, and promotion. It aims to attract investors through guarantee policies and the promotion of key opportunities at regional and international events.
In terms of capacity building, the program will leverage Arab Tourism Organization training initiatives to enhance skills in Syria, establish a tourism academy, and collaborate on qualifying facilities for ISO certification. Additionally, the program will include research to promote Arab tourism to Syria and utilize tourism statistics to inform future investments.
Al-Salhani highlighted the significance of the agreement, noting that the Syrian government has recently signed contracts and memoranda of understanding for tourism investments totaling approximately $1.5 billion.
The Syrian Tourism Minister further noted that these projects include the development of existing facilities, the establishment of hotels, resorts, and entertainment cities, and the development of historical areas. The plans also incorporate handicrafts and traditional industries to reinforce the cultural identity of these facilities.
Arab Tourism Organization (ATO)
The Arab Tourism Organization is a regional body dedicated to the promotion, development, and sustainability of tourism across the Arab world. Established in 1979 and headquartered in Jeddah, Saudi Arabia, ATO works closely with various governmental and private sector stakeholders to improve tourism infrastructure, policies, and services.
Further, Arab Tourism Organization plays a crucial role in enhancing the tourism sector within Arab countries through cooperation, strategic planning, and the facilitation of joint initiatives.
