The 32nd edition of Arabian Travel Market (ATM) is set to kick off tomorrow at Dubai World Trade Centre (DWTC) under the theme “Global Travel: Developing Tomorrow’s Tourism Through Enhanced Connectivity.”
The event will gather over 2,800 exhibitors and more than 55,000 travel professionals from 166 countries. It will serve as a thriving platform to explore the role of connectivity across borders, industries, and communities in shaping the future of tourism sector.
Danielle Curtis Exhibition Director for the Middle East – Arabian Travel Market
“ATM 2025 is on track to break records in terms of both attendance and exhibitor participation. This week, we look forward to welcoming travel professionals from all travel sectors and verticals, including the leisure, business events, luxury and corporate travel sectors. To accommodate the growing interest in ATM, we have added two additional halls this year and will deliver the ATM Conference Programme across three dynamic content stages – the Global Stage, Future Stage and Business Events Stage. I’m particularly looking forward to IBTM@ATM, a dedicated business events zone, and ATM Travel Tech, which highlights the transformative role of technology in shaping the future of the industry.”
Asia shines as the fastest-growing region with exhibitor participation increasing by an impressive 20 percent annually, driven by multiple factors such as enhanced regional connectivity and strengthened ties with international markets. This edition will feature an array of Asian destinations, including Japan, Macao, the Maldives, Mauritius, South Korea, Thailand, India, Indonesia, Malaysia and the Philippines.
India’s presence at ATM has increased by 30 percent as the country’s tourism industry is witnessing significant growth, driven by a strong presence from exhibitors including the regional tourism boards from Goa, Karnataka, Madhya Pradesh and Uttar Pradesh and airline carriers such as Air India and Air India Express.
More than 52 percent of visitor registrations come from international markets, with the UAE and GCC visitors contributing significantly to the total figures, accounting for 48 percent.
The leading five registered international markets for ATM 2025 are India, Egypt, UK, Türkiye and USA. This highlights the event’s growing appeal across key global markets.
The new ‘Start-Up and Innovation Zone’ at ATM Travel Tech will spotlight the next wave of travel pioneers and feature an immersive VR experience, offering visitors a new perspective on the opportunities within the industry.
For the fourth consecutive year, ATM will host the Start-Up Pitch Battle, featuring the most innovative minds in the Middle East region.
A key highlight of this edition will be the launch of IBTM@ATM, a dedicated zone aimed at connecting business event buyers with a wide range of exhibitors, including venues and hotels, convention bureaus, tourism boards, airlines and more.
At the core of this new feature is the ‘Business Events Stage’, which includes insightful sessions that explore strategies to drive growth while unlocking opportunities in business events and corporate travel.
Furthermore, ATM Conference will offer the latest industry insights from over 200 experts across three content stages – the Global Stage, the Future Stage, and the Business Events Stage.
In the opening day, the Business Events Stage will include a formal welcome from Senthil Gopinath, CEO of International Congress and Convention Association (ICCA). This will be followed by a session exploring how global events and festivals drive socio-economic growth.
The session will feature leading speakers from the International Congress and Convention Association (ICCA), Dubai Department of Economy and Tourism, the Abu Dhabi Department of Culture and Tourism, the Ras Al Khaimah Tourism Development Authority and International Association of Professional Congress Organisers (IAPCO).
