The UAE BRIDGE Alliance and iQIYI, a leading online entertainment service provider in China, have signed a Memorandum of Understanding (MoU) during the BRIDGE Summit 2025 held in Abu Dhabi.
The MoU was signed by H.E. Dr. Jamal Mohammed Obaid Al Kaabi, Vice Chairman of the BRIDGE Alliance, and Xianghua Yang, President of iQIYI’s Movie & Overseas Business Group.
The signing was followed by in-depth discussions on future collaboration, marking a new chapter of structured cooperation between China’s leading online entertainment platform and one of the Middle East and North Africa’s most ambitious media hub initiatives.
The BRIDGE Alliance is dedicated to advancing inclusivity, diversity, and impact across the media, content, and entertainment sectors by fostering international cooperation and innovation.
iQIYI brings extensive expertise in long-form content, technology R&D, and diversified business models. Together, the two organizations aim to integrate content and technology strengths with platform and hub capabilities to explore the future of media technology.
Under the MoU, collaboration will focus on:
Joint IP Development and Operation
Co-production and Global Distribution of Film and TV Content
Virtual Production and VR Technology Applications
Media Technology R&D and Industry Exchange
H.E. Dr. Jamal Mohammed Obaid Al Kaabi VC – BRIDGE Alliance
“We welcome iQIYI as a partner of the BRIDGE Alliance. iQIYI’s leadership in content innovation and advanced technology integration makes it a natural collaborator as we build a globally connected media ecosystem.”
Xianghua Yang stated that, “This partnership represents a key step in expanding iQIYI’s international presence, particularly in strengthening ties with the MENA region. We look forward to delivering innovative entertainment experiences and contributing to the growth of the regional media technology ecosystem.”
The partnership aims to establish a benchmark for full-cycle collaboration from research and development through to real-world application, while enhancing cultural exchange and driving innovation through the power of media.
