Cenomi Retail has signed an agreement with Vienna-based coffee company Bieder & Maier Coffee to bring Vienna coffee houses to the Kingdom of Saudi Arabia.
The deal was announced following support from the Ministry of Investment of Saudi Arabia (MISA) and the Saudi Coffee Company (SCC) towards Bieder & Maier’s investment journey and development in the Kingdom.
Cenomi Retail, a leading shopping mall owner and operator in the Kingdom with household brands such as Zara, Alo Yoga, Subway, and Cinnabon, has signed to exclusively open and operate Bieder & Maier Vienna Coffee Houses in the coming years.
According to the statement, this follows a natural move by the MISA and the SCC to invest in Bieder & Maier’s development in the region, with the union of Saudi Arabia, the ‘Home of Arabica’ beans, and Vienna, ‘Home of Coffee Houses’ connoting a perfect world heritage partnership.
Dr. Gunther Helm CEO – Cenomi Retail
“We are extremely optimistic about the potential of Vienna Coffee Houses in Saudi Arabia through our new partnership with Bieder & Maier Vienna Coffee. We are also thankful to the Ministry of Investment of Saudi Arabia and the Saudi Coffee Company for facilitating this joint venture. Cenomi Retail is proud to bring this new offering to the Kingdom, providing an exciting new brand option for our consumers. It is also integral to our continued growth strategy, with a strong focus on expanding the F&B sector of our business.”
Mr. Khalid AbuTheeb, CEO of Saudi Coffee Company, commented that, “The coffee is an embodiment of our culture and identity. With the objective of enhancing the local coffee industry and promoting our coffee tradition, we have collaborated with Bieder & Maier, a Vienna-based coffee powerhouse. Through this collaboration facilitated by MISA, Saudi Coffee Company will bring forth unique coffee blends utilizing Saudi coffee beans in the mix with international beans to the Saudi and Austrian markets.”
“We feel very honored to announce this partnership with the Kingdom of Saudi Arabia and bring coffee quality and cultures together. In this collaboration and the strengths of the involved partners we see a big potential for the coming years to serve coffee in Saudi Arabia because of its unrivaled quality,” noted Mr. Rudi Kobza, Founder and CEO of Bieder & Maier Vienna Coffee.
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