COFE, the MENA’s leading online coffee marketplace, has announced its trilateral partnership with De’Longhi and JAZEAN, a brand by Saudi Coffee Company, in order to improve the coffee experience.
The partnership between the three brands marks a significant leap forward in improving the coffee eCommerce segment and home-brewing experience. COFE, together with the two other giant industry titans, will help in the advancement of the regional coffee industry as a whole, paving the way for a new era of quality and innovation.
“Our unwavering aim is to deliver creative solutions that respond to the changing needs of coffee lovers, transforming the COFE Market into a haven of ease and creativity for individuals who are enthusiastic about home-brewing. We are constantly bustling in the hope for providing an even greater range of coffee-related products and services by expanding our offers in KSA. With this collaboration, we are set to accelerate our expansion in the Kingdom while also ensuring that we constantly provide outstanding value to our loyal users.”
his strategic three-way alliance intends to promote the Saudi Coffee Company’s locally produced beans by boosting its homebrewing sector, businesses, and hotel experiences using De’Longhi’s cutting-edge machines. Further, this partnership is poised to introduce the complex flavors of Saudi coffee to a worldwide audience.
Commenting on the three-party partnership, Mr. Mohammed Zainy, Marketing Director of Saudi Coffee Company, said that, “The synergy between a premium Italian brand, De’Longhi’s, customer base that recognizes great coffee, and COFE’s established presence in Saudi Arabia opens the door to presenting the world to local coffee’s deep complexity, a hidden gem ready to compete with the best in the world.”