Comma signs strategic partnership deal with ALTER

By Shilpa Annie Joseph, Official Reporter
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Comma, one of the top Saudi public relations and event management agencies, and ALTER, a UK-based prominent creative and innovative communications agency, have signed a strategic partnership agreement in the Kingdom of Saudi Arabia.

As per the terms of the agreement, Comma, through its branches in the Saudi capital Riyadh and Jeddah, implements, executes, coordinates, and offers local support for ALTER’s businesses as well as the needs of its clients in the Kingdom of Saudi Arabia. In addition to that, Comma collaborates in managing major sporting events, conferences, and other events that take place in the Kingdom.

Mr. Fadi Faisal Majzoub, CEO of Comma, stated that the partnership with Alter is an important step in Comma’s track record of accomplishments, and we will collaborate as a specialized team to achieve more success for our clients in the future stage.

Mr. Majzoub further added that “this demonstrates Comma’s capacity to plan outstanding projects for local, regional, and international events held in the Kingdom of Saudi Arabia.”

The CEO of ALTER, Mr. Richard Moore, said that, “Comma was selected due to its established history of providing excellent services to clients across multiple industries and its prominence in public relations.

Mr. Moore also noted that “this partnership fully aided in the plan’s implementation and emphasized the tremendous work done by the Saudi Sailing Federation and the Saudi Ministry of Sport to organize this international event, which led to the formation of this strategic partnership. We are optimistic that ALTER and Comma will continue to collaborate in the future as they develop inventive and creative public relations strategies for our clients in the Kingdom of Saudi Arabia.”

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