DAFZ to unveil ‘METADAFZ’ to offer smooth digital experience in metaverse

By Shilpa Annie Joseph, Official Reporter
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Dubai Airport Freezone (DAFZ), part of Dubai Integrated Economic Zones Authority (DIEZ), is set to announce the launch of METADAFZ, which aims to provide the free zone’s clients with a smooth digital experience in the metaverse.

DAFZ will make the official announcement at GITEX 2022, which will take place from October 10 to 14 at the Dubai World Trade Center.

The launch of this initiative aligns with the directives of Dubai’s Metaverse Strategy, which was announced by His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and Chairman of the Dubai Executive Council to advance Dubai’s metaverse economy.

The initiative aims to attract foreign direct investment (FDI) and businesses to the free zone, by uncovering DAFZ’s unique offerings, products, and solutions to advance the Emirate’s leading position as a hub for competitive and constructive technology.

Amna Lootah
Amna Lootah
Director General

“This initiative, which bridges the gap between the physical and virtual world, will contribute to the digitization of businesses in the free zone and support global businesses to establish themselves in the Emirate, via a smooth experience. This will place DAFZ at the heart of the technological revolution and enhances our presence as a regional and global destination for attracting direct foreign investments and as an integrated business incubator operating according to the highest, standards. The launch represents a significant step forward toward defining DAFZ’s technological and innovative identity in the digital world.”

According to the statement, METADAFZ will enable clients from across the globe to conduct meetings via a virtual platform, offering a unique and semi-realistic experience regardless of the physical location.

The innovative initiative offers an alternative to the traditional way of conducting business activities and empowers company representatives to discuss future work prospects, as well as how to launch businesses and projects in Dubai.

Mr. Bader Buhannad, Chief Corporate Support Officer at Dubai Integrated Economic Zone (DIEZ) said that, “The launch of the METADAFZ initiative is a testament to DAFZ’s commitment and motivation to elevate its performance levels, solutions, and services in line with the best international standards in modern technology.”

“METADAFZ will provide an innovative, and world-class experience that will take the free zone’s offerings to the next level. The metaverse experience is set to attract new clients and foreign businesses, in addition to creating new investment opportunities and enhancing the business framework,” Mr. Buhannad added.

Related: Global metaverse community to converge at Dubai Metaverse Assembly