Huawei unveils new initiative to support startups in MEA region

By Shilpa Annie Joseph, Desk Reporter
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Chinese multinational technology company Huawei has chosen 15 businesses in the Middle East and Africa (MEA) region in order to benefit from a newly launched startup support program.

The initiative aims to help regional businesses that have recently launched mobile apps on Huawei’s app store grow their user base. Moreover, this new initiative positions Huawei as an active player in the digital transformation of industries and enterprises, adhering to the global strategy of “platform + ecosystem,” which encourages collaboration with app developers to meet the needs of today’s end users.

The Huawei AppGallery is one of the top three app marketplaces in the world with over 530 million monthly active users in 170 countries.

The support package includes technology integration, free feature placements on the AppGallery and directly onto Huawei devices to increase user acquisition, and assistance with running campaigns through the Huawei ecosystem.

The primary selection were based on the startup’s headquarters location (companies based in the Middle East and Africa), the stage of the business life cycle (companies that are still in the early stages of development), and user demand.

Said Lu Geng, Vice President Middle East, and Africa Global Partnerships and Eco-Development commented, “As part of Huawei’s strategy, we are committed to assisting startups to achieve their business goals by giving them the support they need within the app development community. We believe that most of today’s startups will be the popular apps of the future, and we will ensure that they are available on AppGallery to meet our users’ needs.”

Chinese tech company has stated that the first edition of this initiative will include mobile apps from popular categories among users such as shopping, education, social, sport and health, finance, food and drink, and navigation and transport. Furthermore, the list includes Baaz,, Breadfast, Wajeez, FittiCoin, Homzmart, Invygo, Konnash, Okadoc, Munch:on, Petra Ride, Swan, TiLa Online Shopping, WaffarX, and Chefaa.

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