The Dubai Department of Economy and Tourism (DET) and Dubai Chambers have partnered with IQ Fulfillment under the Dubai Traders initiative to strengthen logistics and fulfilment support for high-growth SMEs.
The collaboration marks a key milestone in the evolution of Dubai Traders, expanding its support from digital onboarding and marketplace access to integrated, technology-driven fulfilment operations.
The agreement was signed by Ahmad Al Room Almheiri, Acting CEO of the Mohammed Bin Rashid Establishment for Small and Medium Enterprises Development (Dubai SME), and Fadi Amoudi, CEO of IQ Holding.
Launched in September 2024 as part of the Dubai Economic Agenda, D33, the Dubai Traders initiative has supported more than 3,400 sellers through partnerships with leading platforms including noon and Amazon.
The program plays a central role in the D33 objective to double Dubai’s economy by 2033 by accelerating SME competitiveness, digital adoption, and export readiness.
Through the collaboration with IQ Fulfillment, Dubai Traders participants will gain access to:
Integrated, AI-powered, robotics-driven fulfillment solutions to overcome fragmented logistics arrangements.
Operational efficiencies, including faster, more accurate, and cost-effective order fulfillment.
Advanced analytics and insights for better inventory management and data-driven decision-making.
Preferential commercial terms such as discounted fulfillment rates and free inbound handling.
Dedicated onboarding and support, including account management and performance monitoring.
HE Hadi Badri CEO DEDC
“Dubai Traders continues to demonstrate how strategic public-private collaboration can transform ambition into impact. The partnership with IQ Fulfillment strengthens the operational backbone required for SMEs to scale sustainably. By integrating advanced fulfilment infrastructure and data-driven supply chain capabilities, we are addressing one of the most persistent barriers to SME growth, advancing the objectives of the Dubai Economic Agenda, D33, and reinforcing Dubai’s position as a global business launchpad.”
Saeed Al Gergawi, Vice President of the Dubai Chamber of Digital Economy, stated that, “This partnership elevates Dubai Traders by providing SMEs with the sophisticated operational infrastructure required to succeed in the digital era. By embedding robotics-driven fulfillment and AI-powered logistics, we are enabling entrepreneurs to scale efficiently and compete in regional and global markets.”
Fadi Amoudi, CEO of IQ Holding, noted that, “Building a future-ready economy requires more than digital platforms; it requires physical supply chains powered by innovation. Through this partnership, we are equipping SMEs with world-class robotics and automated fulfillment solutions to accelerate growth and contribute to Dubai’s D33 ambitions.”
Incentives and Enablement Support
Under the agreement, Dubai Traders participants will receive up to 20 percent discount on end-to-end fulfillment services, free inbound handling for the first 1,000 units per seller, and a one-year complimentary subscription to the IQ Plus platform for advanced analytics.
High-volume sellers will also gain access to dedicated account management, performance monitoring, and growth advisory sessions.
Empowering SME growth
By integrating intelligent logistics and fulfillment infrastructure, Dubai Traders is equipping SMEs with the tools to compete beyond borders and scale with confidence.
DET, Dubai Chambers, and their partners remain focused on delivering high-impact support, fostering digital adoption, and strengthening Dubai’s position as a leading hub for entrepreneurship and sustainable business growth.
