Dubai-based startup Sterve expands its MSMEs financial solutions to Oman

By Arya M Nair, Official Reporter
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Sterve MSME financial solutions in Oman
image Courtesy; Sterve

Dubai-based Sterve, the full-stack commerce and embedded finance platform is expanding its territory to the Sultanate of Oman, after witnessing a huge traction in its homeland.

Sterve is the first ever AI-powered integrated platform in the Middle East & Africa region for MSMEs to manage their commerce and finance through one app. The app empowers MSMEs by providing them the tools such as setting up their website at zero cost, providing real-time personalized marketing recommendations, advance analytics of their customers and more, which can easily boost MSMEs’ sales by up to 40 percent.

The cofounders Mr. Jaicky Kumar and Mr. Deepak Mishra said that “Sterve is the simplest one-stop solution for the entire business needs of MSMEs such as setting up the e-commerce website, marketing, accounting, invoicing, payments, etc. The platform is so simple that anyone can use it and can set up their store in less than 15 minutes. Sterve is committed to digitizing the MSMEs with its offerings which will revolutionize the businesses in Oman along with the other parts of the Middle East & Africa.”

Currently, more than 4,000 businesses are emboldened to stand alongside the bigger players in the market and they have recorded more than $8 million worth of transactions over the platform. The company is also working on new products which it wants to roll out by the third quarter of this year.

Recently, Sterve signed a partnership agreement with the Kuwait-based financial services company, Tap Payments to make payment services simpler, faster and more secure for retailers and other small and medium businesses in the Middle East.

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