Dubai Chamber joins with Google to launch ‘Business Online Presence’ for SMEs in UAE

By Shilpa Annie Joseph, Official Reporter
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Dubai Chamber of Commerce and Industry has partnered with the American technology giant Google to launch ‘Business Online Presence’, a comprehensive digital solution designed to help businesses manage their online presence, maximize visibility and attract new customers in the UAE.

According to the company statement, members of the Dubai Chamber can now use the ‘Business Online Presence’ dashboard to create and verify their business profiles across single or multiple locations on Google Search and Maps.

Those online profiles feature essential business details such as opening hours, contact details, address, and photos. During special seasons, businesses can also post timely deals and promotional packages.

The tool can generate a personalized overall score for each business’ online readiness and reputation management. The members of the Dubai Chamber, whether small or medium-sized enterprises (SMEs), can utilize the dashboard to standardize brand experience and engage with customers via online reviews, access timely insights like their store visits, and identify operational challenges faster.

Registered firms can also access the ‘Maharat Min Google’ training program to learn the digital skills needed to grow online, according to the company statement. This program is the result of the Chamber’s long-standing cooperation with Google, which has benefited over 100,000 UAE businesses by assisting them in improving their digital presence.

Lino Cattaruzzi
Lino Cattaruzzi
Managing Director
Google – Mena region

“The pandemic has truly exposed the critical role digital tools can play in a business’ ability to navigate through challenging times – with a particular impact in certain sectors like retail and tourism. For this reason, we are very happy to continue our collaboration with the Dubai Chamber which has started in 2018, and together offer a tangible solution that helps SMEs across the country grow their online presence and learn digital skills to successfully scale their businesses and reach more customers.”

His Excellency Hamad Buamim, President and CEO of Dubai Chamber, noted that the dashboard is a versatile and reliable tool that aids SMEs in seamlessly manage their online presence, reputation, and activities from a single platform.

HE Buamim further added that the initiative supports the Chamber’s ongoing efforts to accelerate the digital transformation of business in Dubai, expand the emirate’s digital economy and enhance its economic competitiveness on a global level.

This collaboration is also part of Google’s ‘Grow Stronger with Google’ effort, which aims to support the MENA region’s economic recovery through tools, programs, and grants. Together with the tech giant, the Chamber intends to continue working with SMEs in the UAE, with a focus on the retail and tourism sectors.

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