UAE-based KOJ acquires all ‘The Body Shop’ stores in the region

By Shilpa Annie Joseph, Desk Reporter
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The Body Shop
Representational Image

Kamal Osman Jamjoom Group (KOJ), one of the leading multi-channel retail groups in the Middle East, has acquired The Body Shop Stores, the exclusive distributors of The Body Shop International, and operators of The Body Shop retail stores within the UAE.

The acquisition will enable KOJ to expand its successful The Body Shop business beyond its already-established Western Saudi Arabia territory.

Hisham Al Amoudi
Hisham Al Amoudi,
Group CEO – KOJ

“With this expansion into the UAE, we are thrilled to offer The Body Shop products to a broader customer base across the GCC and to reinforce our successful partnership with The Body Shop International. We founded our company almost 35 years ago with the launch of The Body Shop in Western Saudi Arabia. This investment now makes us the largest franchise operation for The Body Shop International in the Mena market, and extends our strong retail footprint on the brand into another dynamic GCC country.”

David Boynton, CEO of The Body Shop International commented, “The Body Shop has enjoyed a wonderful partnership with Kamal Osman Jamjoom Group LLC (KOJ) for 35 years and I’m confident that this relationship will go from strength to strength as we embark on the next stage of our journey together. KOJ has a deep understanding of The Body Shop brand and a close alignment with our values and sense of purpose; I know that this, combined with the strong business momentum they have built-in Saudi Arabia in recent years, will ensure that we reach new heights together in the UAE.”

Kamal Osman Jamjoom Group (KOJ)

Headquartered in Dubai, Kamal Osman Jamjoom Group is one of the Middle East’s leading retail groups. Through its over 650 retail outlets across the region, KOJ distributes The Body Shop, Early Learning Center, and Lego, as well as its own home-grown brands Nayomi, Moda, Mihyar, and Mikyajy.

The Body Shop International

Founded in 1976, The Body Shop is a global beauty brand. The company seeks to make a positive difference in the world by offering high-quality, naturally-inspired skincare, body care, hair care, and make-up produced ethically and sustainably. The Body Shop operates around 3,000 retail locations in more than 70 countries.

Related: Saudi’s Alhokair plans to open 57 new F&B outlets


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