DWTC’s experiential agency DXB Live to become biggest integrated events entity

By Arya M Nair, Official Reporter
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DXB Live, the experiential agency of the Dubai World Trade Centre (DWTC), has revealed the strategic plan to become the region’s biggest integrated events entity in 2022.

This will be followed by driving business in the global market by 2025. Under the inspiring leadership of Mr. Khalid Al Hammadi, Senior Vice President of DXB Live, the company is already on an ambitious journey to fulfill this vision.

Mr. Al Hammadi stated that the DWTC is the gateway for international companies wishing to discover the region’s markets and expand their business in them. “It has developed integrated offers for companies, in cooperation with the Free Zone Department. The DWTC is the ultimate Centre for developing comprehensive solutions to attract businesses and start or expand their journey and growth from Dubai,” Mr. Al Hammadi added.

Khalid Al Hammadi
Khalid Al Hammadi
SVP – DXB Live

“Today, DXB Live is one of the fastest-growing events agencies in the Middle East. Over the past decade, we have become renowned for providing a complete range of in-house services through the engagement of 300 plus industry professionals, working together seamlessly to ensure all of our clients’ aspirations are not only realized but wherever possible exceeded.”

Mr. Al Hammadi said that “We design and organize local and regional festivals as well as national events in addition to conferences and exhibitions on behalf of our partners and clients across all emirates. We have succeeded in establishing a great reputation for ourselves in the events industry through specialized work teams, technicians, experts and creators who have experience and advanced capabilities in presenting their solutions at the highest international level. We have truly gained global presence by setting up pavilions and stands for a range of clients across a multitude of events in Europe, North America and the MENA region.”

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