Edtech platform Cuemath fortifies ME presence; Expands to Bahrain

India-based educational technology (edtech) platform, Cuemath has revealed its market expansion to Bahrain, marking the fifth Middle Eastern country in which the platform offers its services.

Currently, Cuemath is present in the UAE, Qatar, Saudi Arabia and Oman. The rapid expansion follows the company’s remarkable growth in the UAE, where its subscriber base has grown 600 percent to more than 180,000 customers since June 2021.

Bahrain is a perfect location for Cuemath’s expansion, a highly digitized nation with 99 percent of its population connected to the internet. In the World Bank’s Human Capital Index (2020), Bahrain ranks 1st in the Middle East and North Africa (MENA) region for test scores and 2nd for years of schooling. Both factors have improved significantly in the past decade and are on the rise.

Education forms a key part of Bahrain’s Economic Vision 2030, the long-term development strategy pushing the country forward, with a highly educated workforce key to expanding sectors of the economy such as IT and financial services, where math is highly relevant.

“Bahrain is a natural market for Cuemath to continue its Middle East expansion. The kingdom’s innovation-friendly policies and tech-savvy population are ideal for Cuemath’s unique approach to teaching math. As education moves from the content era to the engagement era. Cuemath is proud to help educate the next generation of problem solvers, preparing children for future jobs in a fully digitized economy. Our rapid Middle East expansion gives me great confidence that Bahraini parents and children will place their trust in Cuemath’s unique way of making math fun again.”

Cuemath has grown its global market presence to over 50 countries, including the UK, US, Singapore, Canada, UAE, Egypt, Nigeria, India and Thailand. The program is led by over 10,000 teachers from various professional backgrounds.

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