The Egypt-based food brand Abu Auf, fully owned by Samo Food Industries, has opened retail branches in the Gulf countries like the United Arab Emirates and Saudi Arabia.
The decision follows the company’s expansion strategy and to replicate its successful experience in the local market in other Arab states. The company specializes in coffee, tea, dates and other healthy snacks.
The company’s chairman Mr. Ahmed Abu Auf announced that the first branch outside Egypt was opened in the city of Dubai, one day before Eid Al-Fitr, the celebration that marks the end of the holy month of Ramadan.
According to Mr. Ahmed, as the first step of the expansion into the Gulf states, the company plans on opening five branches in the UAE, four being in Dubai and one in Sharjah, with an estimated investment of $2.5 million.
In 2021, the sales of the company grossed over $24 million due to the development of an ambitious plan to boost the volume of business, which started by expanding the productive capacity and introducing new products like honeyed oriental pastries and dates.
Mr. Ahmed said that Abu Auf plans on stepping up its coffee production to 8,000 tons starting next year, up from 6,000 tons that are expected to be produced this year. The Maamoul date production will also be expanded, and new lines will be added. The company’s production in this segment is estimated at 300 tons.
The company also plans to acquire a bread factory in the city of Port Said, in a 10,000 square meter area. Earlier this year, two production lines opened with investments of $1.6 million.