Egypt’s valU signs strategic partnership with Saudi Arabia-based Geidea

By Shilpa Annie Joseph, Official Reporter
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ValU Geidea Partnership
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ValU, MENA’s leading Buy-Now, Pay-Later (BNPL) lifestyle-enabling fintech platform, has formed a partnership with Geidea, a Saudi-based digital payments provider, to integrate the company’s seamless and intuitive payment aggregation solutions into the valU ecosystem.

The partnership will drive the growth of the BNPL player’s retail merchants while also enabling Geidea to augment its current services and solutions with valU’s comprehensive financing services and tap new merchants in the BNPL player’s network.

Mr. Ahmed Hashem, valU’s Chief Commercial Officer, said that, “Our successful partnership with Geidea underscores valU’s commitment to creating long-term value for the people who rely on our tech-enabled financial services every day.”

“Through continued partnerships such as this, we look forward to playing an even greater role in the fintech space and having a deeper impact on people and businesses by delivering solutions that are intuitive, accessible, and affordable,” Mr. Hashem added.

The landmark partnership is in line with valU’s strategy to build a powerful and innovative fintech ecosystem of businesses that work seamlessly together to provide customers with end-to-end digital financial solutions at every point in their personal growth or stage of their business cycle.

Mr. Ahmed Nader, Country General Manager at Geidea, stated that, “Leveraging valU’s strong brand name and comprehensive offering in the BNPL space, the partnership will bolster our offering by providing a variety of payment solutions to merchants. This will further drive the growth of small businesses in our network by giving their customers access to products and services they need quickly and seamlessly through a user-friendly platform.”

“With the Egyptian retail market being one of the biggest in the region, this partnership is a cornerstone in our growth story and central to our strategy to provide clients with innovative, but trusted solutions for all their electronic transaction needs. As an impact-driven organization, Geidea’s ultimate goal is to provide a rich experience for users, merchants, and institutions in our network while at the same time aligning our mission to that of the Egyptian government’s transition to a cashless, inclusive society,” commented Mr. Ahmed Magdy, Commercial Director at Geidea.

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