Emirates expands its strategic partnership with Huawei

By Shilpa Annie Joseph, Desk Reporter
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UAE’s largest airline Emirates has signed a Memorandum of Understanding (MoU) with Chinese multinational technology company Huawei in order to expand their partnership to provide further exposure to both brands in the Middle East, China, and African markets, through joint activities and collaborations that increase audience engagement.

The MoU was signed by Mr. Orhan Abbas, Senior Vice President of Commercial Operations, Far East at Emirates, and Mr. Pablo Ning, President of Huawei Consumer Business Group, Middle East & Africa, in the presence of Mr. Adnan Kazim, Chief Commercial Officer at Emirates.

As per the statement, the agreement includes marketing collaborations between Emirates and Huawei on joint projects and promotional activities, which aim at expanding their reach in the other’s home market.

Furthermore, both brands will remain committed to achieving mutual benefits, including the continued development of the Emirates Mobile App in the Huawei AppGallery.

Emirates and Huawei first established a strategic partnership in early 2020, a move that expanded the user base of the Emirates App by making it available on the AppGallery of Huawei’s smart devices. The successful collaboration was further expanded with another agreement in 2021 that allowed for the Emirates App to be installed on their smartwatches.

According to the statement, “Emirates continues to elevate its digital customer experience through continued investment in, and the introduction of cutting-edge technologies to its consumers.”

The Emirates app offers customers a variety of useful features including searching for flights, mobile check-in, Skywards’ account information, and more, all designed with the intent of making the customer’s digital experience easier and hassle-free.

Related: Emirates unveils new hospitality strategy to enhance customer experience


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