Emirates Foundation & PureHealth to establish PureHeroes platform

By Shilpa Annie Joseph, Official Reporter
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Launch of PureHeroes platform
Officials during the signing ceremony | WAM

Emirates Foundation has signed an agreement with PureHealth to establish the PureHeroes platform, dedicated to managing volunteerism in the country’s healthcare sector in cooperation with relevant stakeholders and entities.

Under the agreement, both entities will contribute to developing and launching PureHeroes, agreeing on the required governance structure, authorities, and support needed to operate, as well as providing the required resources, expertise, and support to launch the platform.

PureHeroes will be a dedicated platform open to all healthcare professionals across the country including both the public and private sectors and will focus on building healthcare volunteering initiatives within the country. By identifying the needs and matching them with the appropriate skills, PureHeroes aims to be a valuable contributor to the community and the people of UAE.

H.H. Sheikh Theyab bin Mohamed bin Zayed Al Nahyan, Chairman of Emirates Foundation’s Board of Directors, highlighted the significance of the agreement in further improving quality of life and prioritizing public health in the UAE in line with the vision of the wise leadership to ensure a sustainable and healthy environment for everyone.

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“At PureHealth, we firmly believe in creating a profound impact that extends beyond the boundaries of healthcare. As the largest healthcare platform in the Middle East, we recognize that our responsibility extends beyond delivering exceptional medical services and solutions. It’s about actively engaging with our communities, listening to their needs, making a meaningful difference in their lives, and contributing to their longevity. We look forward to inviting all healthcare professionals within the public and private sectors to sign up for this unique platform and join us in our mission as a driving force for this national initiative.”

Mr. Ahmed Al Shamsi, Chief Executive Officer of Emirates Foundation, said that, “As it continues to contribute to the economic, social, and human capital development in the UAE, Emirates Foundation is honored and proud to form this groundbreaking collaboration with PureHealth, who are true innovators in their field. This agreement represents and recognizes the potential for cooperation across various social work domains to achieve strategic objectives. With complementary expertise and capabilities, PureHeroes is an investment in the future of the people of the UAE.

“The new platform PureHeroes aligns with the UAE Government’s vision to prioritize the wellbeing of the people as the true wealth of society. It also underscores the importance of collaborative efforts between government and non-government institutions to realize these objectives,” Mr. Al Shamsi added.

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