Endava, a leading next-generation technology services provider, has opened its Middle East and North Africa (MENA) headquarters in Dubai, in a move to support customers across the region with their digital acceleration programs.
According to the statement, “The new office will not only house sales and leadership teams but serve as the focal point for product and delivery teams, who will work closely with clients to support their digital acceleration projects from design through to delivery.”
John Cotterell CEO – endava
“We now bring that vision to the Middle East and North Africa. From our new headquarters in Dubai, we will take the ‘close to client’ approach that has established us firmly in other markets and engender new thinking in digital acceleration based on two themes. First, we shall align with the various economic visions initiated by governments across the region and contribute to their realization through our expertise and scale. And second, we shall help our clients reimagine the relationship between their people and the technology they use. We have global experience in using this approach to achieve success and we look forward to replicating those successes across MENA.”
“Endava sees the digitization of data and digitalization of processes less as a transformation and more as an acceleration that allows for more agile delivery and does not undermine longer-term strategic thinking,” Mr. Cotterell added.
Endava has built its international reputation by combining its expertise in consultancy and design with world-class implementation.
The company focuses on an iterative approach to innovation, choosing to break with the traditional term of “digital transformation” in favor of digital acceleration, which does not involve complex, risky, multi-year projects but rather constant, scalable, sustainable innovation.
“Endava has a stellar record of scaling clients’ capabilities and ensuring that the right industry expertise and capabilities are available as needed, day or night. We have always achieved this by combining a close-to-client presence with our world-class engineering capabilities. We shall now replicate that model for the UAE and wider MENA region while ensuring we appropriately regionalize our capabilities to fit the many challenges faced by its evolving enterprises,” commented Mr. Nick Curran, Head of Endava Middle East and North Africa.
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