Equivator, a Saudi-based premier alternative investment firm, has revealed a strategic investment of $8 million (SAR 30 million) in Related, a UAE-headquartered company, a pioneer in loyalty and rewards solutions.
This important step contributes to reinforcing Saudi Arabia as a regional and global basis for cutting-edge financial technology and customer engagement.
The investment underscores Equivator’s commitment to nurturing groundbreaking ventures within high-growth sectors. It is aimed at accelerating Related’s expansion in the Kingdom, boosting innovation, and fast-tracking the launch of transformative solutions in AI, blockchain, and customer experience.
It also strengthens Related’s position as the company of choice for loyalty and rewards in Saudi Arabia and the broader Middle East and North Africa (MENA) region. The alliance aligns with Saudi Arabia’s wider economic diversification goals and its rapid digital transformation under Vision 2030.
Rabih Farhat, CEO of Related, said that, “We are thrilled to welcome Equivator as a strategic partner on our journey to redefine loyalty and engagement in the region. This partnership is more than a transaction, it’s a transformation, a joint mission to reshape the future of fintech-powered loyalty solutions in line with the Kingdom’s innovation agenda.”
“This is more than an investment. It’s a strategic deal to build a regional champion in loyalty and digital payments. Together, we aim to power a new era of data-driven customer engagement and reward invention,” stated Enes Şehzade, CEO at Equivator.
Equivator will support Related’s market entry into Europe and beyond while helping establish initiatives such as the ‘Related Loyalty & Fintech Authority’ a new regional knowledge and policy forum further solidifying Related’s leadership.
