Expo Center Sharjah & Algeria’s SAFEX explore joint exhibitions cooperation

By Arya M Nair, Official Reporter
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Expo Center_SAFEX collaboration
Rep.Image | Courtesy: WAM

Expo Center Sharjah has discussed with the Algerian Company of Fairs and Exhibitions (SAFEX) ways to strengthen collaboration in joint exhibitions and bolster the presence of Algerian businesses in various events and exhibitions hosted by the center throughout the year.

The discussions were held during a meeting at Expo Center Sharjah between Mr. Saif Mohammed Al Midfa, CEO of Expo Center Sharjah, and Mr. Ali Farrah, Director General of SAFEX.

During the meeting, which was attended by several officials from both sides, the two entities explored avenues for fortifying their bilateral ties, promoting best practices, and exchanging expertise and experiences within the exhibition and conference industry.

Highlighting the robust economic relationship shared between the two nations, Mr. Al Midfa expressed that the current climate is conducive to enhancing cooperation in the exhibition and conference sectors.

Mr. Al Midfa emphasized that the meeting has been fruitful, providing a crucial platform for developing action plans and identifying opportunities to deepen collaboration and coordination between Expo Center Sharjah and SAFEX.

Mr. Al Midfa further underscored the commitment of both sides to work collectively to support various economic and commercial sectors within both countries through enhanced contributions to the exhibition and conference sector.

Mr. Ali Farrah noted that these attributes have inspired SAFEX to actively pursue enhanced cooperation opportunities with the center. Towards the conclusion of the meeting, Mr. Ali Farrah embarked on a tour of Expo Center Sharjah’s facilities.

During the tour, Mr. Farrah gained insight into the center’s capabilities, current expansion projects aimed at increasing exhibition capacity, and its overall infrastructure.

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