G42, the UAE-based global technology group, has signed a Memorandum of Understanding (MoU) with Publicis Sapient, a global technology company providing enterprise AI platforms and services, to explore the creation of a joint venture.
The proposed venture would combine G42’s sovereign AI and cloud infrastructure with Publicis Sapient’s enterprise AI platforms and industry expertise.
As enterprises and governments transition from AI experimentation to full deployment, the proposed joint venture aims to meet a critical market need: converting AI capabilities into tangible business outcomes.
Together, G42 and Publicis Sapient aim to accelerate digital transformation across the UAE and Global South by deploying AI agents at scale and enabling data-driven operations.
The partnership will offer services in cloud modernization, AI use case development, intelligent agent creation, enterprise software engineering, and comprehensive AI deployment and optimization at scale.
Furthermore, this will enable organizations to solve real operational challenges, personalize experiences, and automate processes through data-driven systems.
According to the statement, subject to final agreements, the partners will formalize commercial and operating structures, with the joint venture targeted for establishment by mid-2026.
HE Mansoor Al Mansoori, CEO of G42 International, said that, “This partnership marks the next evolution of our AI services platform. By combining our sovereign infrastructure and models with Publicis Sapient’s global transformation capabilities, we’re creating an organization purpose-built to deploy agents at scale and deliver measurable outcomes for clients across the UAE and Global South.”
“AI only delivers value when it is grounded in deep industry context and executed at enterprise scale. This partnership unites G42’s AI infrastructure with our proven platforms and industry expertise, and, through Sapient Slingshot and Sapient Bodhi, we will help organizations turn ambition into operational reality. This is about solving real business problems and embedding AI into the fabric of day-to-day decision-making,” noted Nigel Vaz, CEO of Publicis Sapient.
