TIER, the world’s largest shared micro-mobility provider, has expanded its fleet in Dubai with the introduction of its e-scooters in an additional 10 Dubai districts.
The trial phase of TIER e-scooters proved successful as a suitable means for individuals commuting over short distances and first and last-mile trips with a customer satisfaction rating of 82 percent achieved during the pilot phase.
In the past year, the Germany-based company saw an increasing demand for the use of e-scooters in Dubai, fueling its mission to provide the UAE with access to reliable, safe, eco-friendly, and affordable transport.
TIER will continue to support Dubai’s vision of becoming a futuristic, smart, and sustainable city and since launching under RTA’s pilot phase in October 2020, its scooters have traveled a total distance of more than 1.3 million kilometers and have helped save more than 18,500 kg of CO2.
The recent update by RTA has allowed TIER to provide its e-scooters across 10 districts in Dubai, in high-demand areas including, Al Khawaneej, Business Bay, Dubai Internet City, Dubai Marina Promenade, Greens, Jumeirah Beach Cycle Track and Palm Jumeirah.
Amir Melad GM TIER – Middle East
“We look forward to further expanding our fleet in Dubai, the expansion was made possible thanks to our partnership with RTA, allowing us to further provide residents in Dubai with our sustainable transport method. This move has further established our position in the Middle East market as we continue our rapid growth. We also found that more than 20 percent of TIER’s trips served as a first and last-mile connection to Dubai metro stations and we will continue to work on providing our services at a wider scale with the addition of new areas to meet this demand.”
TIER entered the Dubai market as the first provider to use swappable battery technology, thus setting and leading industry standards for sustainability. The company has also set major collaborative milestones in its journey in Dubai. In the summer of 2021, TIER announced its partnership with the eCommerce platform, Noon.com, where all Noon VIP customers were given free minutes to use TIER, encouraging customers to switch to a sustainable method of transportation.
The micro-mobility provider then furthered its collaborations, by partnering with Talabat, the region’s leading online food and eCommerce delivery platform, becoming the first company to launch e-scooter delivery at Expo 2020.
The e-scooters were provided for staff members to get around the EXPO 2020 site to deliver food and beverage orders with an eco-friendly and efficient method of transportation. TIER continues to expand its offerings in the UAE, establishing itself as the leading micro-mobility provider in the region.
The partnership between TIER and the RTA has been key to establishing its position in the market and has helped solidify TIER’s commitment to ensuring a liveable and safe future for current, and future generations. The e-scooters solely consist of the latest, most advanced model, the TIER 5, which has state-of-the-art safety features in addition, TIER has equipped its latest generation with signal indicators that offer 360° visibility, the only e-scooter that has this feature in the Middle East region.
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