Global brand Joe & The Juice marks Dubai entry with Lavoya franchise deal

By Arya M Nair, Official Reporter
  • Follow author on
Joe & The Juice
Representational image

Lavoya, the UAE-based new trendsetting premium restaurant operator, a subsidiary of Veda Group, has signed a franchise agreement with Joe & The Juice, a Danish chain of juice bars and coffee shops, with plans to roll out 10 new locations in the GCC over the next two years.

Lavoya is a contemporary brand established with the purpose of significantly transforming dining experiences, including introducing new and experiential casual dining concepts in Brick & Mortar format to reshape the F&B industry in the GCC.

The franchise agreement announces the arrival of Lavoya and Joe & The Juice into the Dubai market, boosting their reputation. Dubai with its cosmopolitan population, healthy lifestyle and increasing focus on sustainability among the dynamic, younger generation is the ideal location for the franchise.

Despite the restrictions brought upon the global F&B industry by the pandemic, Joe & The Juice are rolling out a rapid expansion strategy, having grown from one juice bar in Copenhagen to 300 outlets across 16 countries. The chain is now planning to double in size.

The Franchise will focus on technology, creativity, and innovation to form a winning partnership among select dynamic customer base . The first three branches due to open this summer in Dubai will be located at Mall of the Emirates, Dubai Design District and Galleria Mall, Barsha.

Walid Hajj
Walid Hajj
CEO – Lavoya Group

“Our union with Joe & The Juice is a meeting of two labels that illustrate the same values and ethos on many levels. Lavoya is a premium store-front operator focusing on introducing a diverse portfolio of exciting brands and innovative culinary offerings to the restaurant industry in the GCC. We are always on the lookout for international franchises, forging new partnerships, entering new markets, and opening chains of customer-facing restaurants.”

Mr. Fahad AlHokair CEO, Veda Group, said that “We are delighted and honored to be partnering with such an exciting, hip and solid brand like Joe & the Juice. I believe this is a perfect match that will allow our group Veda Holding and our Operating Company, Lavoya to continue on its growth path by adding quality brands to its current portfolio. I look forward to being part of the amazing growth story of Joe & the Juice in our region.”

“Our collaboration with Lavoya is an extension of who we are as a brand, we are about people, and this is what drives us. Our core philosophy is about pushing the envelope and spreading the benefits of health, wellness, aspirations, and meaningful existence. We want to make a difference in society. Making a mark in the GCC, which is a cultural melting pot, seems like the perfect opportunity. Our alliance with the Lavoya is a great opportunity and we wish to grow together through the strength of our offerings, experiences, and creating a human impact,” said Mr. Thomas Noroxe, CEO, of Joe & The Juice.

Co-founded by Mr. Walid Hajj, one of the most recognized F&B leaders in the region and Mr. Fahad Al Hokair, a dynamic Saudi entrepreneur and founder of VEDA Holding, which concentrates on fashion, retail, real-estate, and F&B, Lavoya’s mission is to always depict momentum, optimism, and positive experiences as they strive for maximum originality.

Related: Shahi Foods and Spices unveils 1st ‘buy & mill’ food mart in Oman