Danish-founded Joe & The Juice, a global chain of juice bars, has opened a new outlet at Qatar’s leading retail and leisure destination, Place Vendôme, as part of its continued Middle East expansion plans.
With a global network of 397 outlets, this latest store at Place Vendôme represents the brand’s sixth location in Qatar, alongside a network of a further 46 stores throughout the wider GCC region.
Joe & The Juice CEO Thomas Noroxe, said that, “This puts Joe & The Juice in an ideal position to develop our core markets with greater opportunities than ever before. Our ambitions for the future are high, and there is no doubt Joe & The Juice is entering a new era with this successful turnaround. We are not letting go of the speeder but are focusing on our strategy that is planned to lead us towards 1,000 stores within the next 3-4 years.”
The 172 sq m outlet, which also features an additional patio area, is located on the upper ground level of Place Vendôme, alongside other F&B operators including B+F and Molten Chocolate.
Shane Eldstrom, CEO of United Developers, noted that, “Place Vendôme continues to cement its position as a lifestyle and dining destination and the arrival of Joe & The Juice is a valuable addition to the range of options for our discerning visitors.”
Place Vendôme has had a busy start to 2025, having concluded 18 deals, equating to 5,112 sq m of space, during the year to date. Recent deals include Dolce & Gabbana Beauty, New Balance, URTH Cafe, Bursa Kebap Evi, and Hour Choice.
In the three years since its launch, Place Vendôme has cemented its position as Qatar’s most visited luxury retail destination, having attracted 16.5 million visitors during 2024 (representing a 64 percent increase Year-over-Year).
