Hamis Arieda to unveil The Media Producer Arabic at SIBF 2025

Hamis Arieda launch The Media Producer Arabic edition
Hamis Arieda with The Media Producer | Image Supplied
By Shilpa Annie Joseph, Sr. Content Head
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Author and media production executive, Hamis Arieda has announced that the Arabic edition of her bestselling book, The Media Producer, will be published by Bumelha Publishing and officially launched at the Sharjah International Book Fair (SIBF2025) this coming November.

The Media Producer, initially published in English in April 2025, has received wide acclaim for providing clear and accessible insights related to contemporary media production.

The book has offered commentary on the changing role of producers, the factors impacting our industry, and emerging technologies, such as artificial intelligence. The new Arabic version will help take this understanding to an expanded audience throughout the GCC and MENA.

Hamis Arieda joins forces with Bumelha Publishing

The launch is further strengthened by Hamis Arieda’s partnership with Bumelha Publishing, a UAE publishing house reputed for curating works of high quality that are culturally relevant, encapsulating the values of the Emirates and its creativity. Widely known for advocating for Arabic literature, the publishing house will help ensure the adaptation resonates with Arabic audiences while maintaining the practical knowledge of the English edition.

Hamis Arieda said that “partnering with Bumelha Publishing was an effortless decision. Their dedication to amplifying regional voices and their deep understanding of the cultural context will ensure that The Media Producer speaks directly to Arab readers in a meaningful way.”

SIBF 2025

The Sharjah International Book Fair is an international platform for the launch point, bringing together publishers, industry leaders, and readers from every corner of the globe, encouraging the perfect opportunity for cultural exchange and networking within the industry.

The launch in Expo Centre Sharjah, November 2025, will include exclusive book signing sessions and industry get-togethers. Ardow Publishing’s distribution of the Arabic edition has the potential to open new markets with the addition of regional and international visibility for the title.

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