HR tech unicorn Darwinbox boosts its MENA presence with new DIFC office

By Arya M Nair, Official Reporter
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Darwinbox opens new office in DIFC
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Darwinbox, a global HR tech unicorn, has bolstered its presence in the Middle East and North Africa (MENA) region with the opening of a new office at Dubai International Financial Centre (DIFC).

Darwinbox is aiming for a 400 percent growth in MENA while serving its growing customer base across the region. The move marks a major milestone for Darwinbox as it aggressively ramps up its MENA expansion plans. The company is building a strong team and looking to hire for key roles in sales, engineering, and customer excellence to cater to a growing number of enterprises in the region.

Led by an experienced senior leadership team, the new office will serve as a strategic hub for Darwinbox’s regional customer base, while also bringing the full breadth of the company’s technology capabilities to the Middle East market.

Furthermore, being situated in DIFC will allow Darwinbox to be at the heart of the city’s vibrant business ecosystem, enabling greater connection with enterprises, investors, and partners.

Founded in 2015, the mobile-first HR tech platform is powering digital HR for more than two million employees from over 700 enterprises globally. In the MENA region, Darwinbox is already working with Alef Education, Retailo, Mobily infotech, Seepco, Eyewa, Shalina Healthcare and Foodics, along with select operations of Al Rajhi Bank, and the Lulu Group.

Chaitanya Peddi_Darwinbox opens office in DIFC
Chaitanya Peddi

“The opening of our new office in Dubai will supercharge our team’s ambitious growth plans, allowing us to accelerate our platform-innovation agenda across MENA. Darwinbox is revolutionizing HR and employee experiences for the UAE and the wider MENA region. The new office reiterates our commitment to helping enterprises realize superior business outcomes with the help of disruptive AI-powered technology.”

Mr. Arif Amiri, CEO of DIFC Authority, said that “DIFC is delighted that the HR tech unicorn, Darwinbox is establishing its regional base in the Centre as it looks to capture opportunities here and across fast-growing MENA markets. We are looking forward to helping Darwinbox build the workplace of the future and integrate them into the region’s largest community of financial services-related businesses.”

To fuel its growth, Darwinbox has pledged significant investments to prioritize product development, tailored to the local labor law, compliance needs and best practices in MENA. Additionally, the company is set to launch its Arabic mobile application for the region’s power users.

Built with advanced Artificial Intelligence (AI) and Machine Learning (ML) capabilities, Darwinbox has pioneered innovations, such as Voicebot for HR, facial recognition-based touchless attendance and several other features that are not only critical to managing the post-pandemic workplace but are also disrupting the HR tech space.

Related: Pan-European real estate investor M7 opens 1st office in MENA at DIFC