IHG Hotels and Resorts, one of the world’s leading hotel companies with more than 6,000 hotels, has signed franchise agreements with subsidiaries of Aqarat, a global hotel owner, in order to introduce two new Vignette Collection hotels in UAE and Kuwait.
The hotels will be managed by United Hospitality Management (UHM), a leading luxury hotel operator.
According to the statement, “Th8 Palm Dubai Beach Resort, Vignette Collection in UAE (162 rooms), and Vignette Collection in Kuwait City (194 rooms) join Vignette Collection’s family of distinctive, elegant, and intriguing luxury and lifestyle hotels.”
Haitham Mattar Managing Director IHG – IMEA
“We are thrilled to announce the signing of two remarkable Vignette Collection hotels in Dubai and Kuwait as we continue to expand our luxury and lifestyle portfolio in the region. The partnership with Aqarat and the opening of these hotels marks an important milestone for IHG Hotels & Resorts, as we cater to the growing number of guests who seek luxury experiences that differ from conventional hotel and resort offerings. Recognizing the incredible growth and development opportunities, we are excited to continue our investment in key markets in the region and bring new brands to cater to the growing diverse guest needs. Vignette Collection is a great brand for both our guests and owners as it offers a range of choices and the promise of unique stays in superior quality hotels. We are receiving a lot of interest for the brand and look forward to bringing more Vignette Collection hotels to the region.”
Mr. Talal Jassim Al-Bahar, Vice Chairman and CEO of Aqarat, said that, “This collaboration aligns perfectly with the evolving preferences of today’s customers who seek unparalleled luxury experiences and a distinctive luxury and lifestyle brand, precisely what Vignette Collection delivers. Considering Dubai’s status as a renowned tourist destination and the continuous growth of Kuwait’s hospitality market, these two Vignette Collection hotels are poised to capture the attention and admiration of both local and international guests.”
Vignette Collection is IHG Hotels & Resorts’ first collection brand and the latest addition to its fast-growing luxury and lifestyle portfolio which is now one of the world’s largest with more than 450 open hotels and over 100,000 rooms. It joins IHG’s exceptional portfolio of luxury and lifestyle brands including InterContinental Hotels & Resorts, Six Senses Hotels Resorts Spas, Regent Hotels & Resorts, and Kimpton Hotels & Restaurants.
“Vignette Collection allows owners to offer guests world-class independent hotels with a distinctive identity while benefitting from IHG’s global scale and luxury and lifestyle expertise,” as per the statement.
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