India’s Zoho unites with Flat6Labs to provide digital support to startups

By Shilpa Annie Joseph, Official Reporter
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Zoho Corporation
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India-based multinational technology company Zoho Corporation has signed a strategic deal with Flat6Labs, the leading start-up accelerator in the Mena region, to provide digital support to the startup portfolio of the Egyptian company.

Under this cooperative effort, Flat6Labs-related startups from any of its six locations such as Cairo, Jeddah, Abu Dhabi, Beirut, Bahrain, and Tunis can access Zoho’s business applications.

Hyther Nizam
Hyther Nizam
Zoho – MEA

An integrated digital platform that seamlessly connects business functions will become more relevant and useful for businesses in the post-pandemic world. As customers and other stakeholders increasingly engage online, businesses, especially startups and SMEs, can immensely benefit from cloud-powered enterprise tools that offer swift deployment and also scale smoothly as the company grows. Through this partnership with Flat6Labs, Zoho is committed to digitally empowering the Mena startup ecosystem to unlock new growth potential and contribute better to the region’s economic development.”

The agreement will help early-stage startups resolve entry hurdles and exploit a cost-effective technology implementation strategy to achieve digital agility in their business operations.

Saleh Abbas, senior program manager of Flat6Labs Bahrain said, “We are thrilled about partnering with Zoho and the benefits it will be providing to our startup portfolio across the region. Zoho’s wide range of business applications will give the startup founders working with us the necessary technological resources to streamline operations and strategically grow their business. We also look forward to working closely with our new partner on other collaborations in the future.”

Eligible start-ups that collaborate with Flat6Labs can earn $1800 worth of free Zoho Wallet credits that can be used to buy and renew any of Zoho’s 45+ business apps, including the Zoho One suite.

“Catering for our startups, located all over the region, has always been an utmost priority for us at Flat6Labs, irrespective of the market that we’re operating in. We’ve always been excited about working with partners who provide solutions specifically designed for startups and we believe that the offering provided by Zoho will enable our network of regional startups to accelerate their growth. We are looking forward to a long term relationship with Zoho and for more success to come,” stated Hassan Mansi, Program Director – StartEgypt, Flat6Labs.