Dubai-based AquaStore is building a specialized B2B marketplace for water-sector companies, bringing supplier discovery, RFQs, verified business profiles, products, services, and project opportunities into one focused digital environment.
Why water trade stays fragmented
The global water industry supports construction, hospitality, agriculture, industrial facilities, real estate, and municipal infrastructure, yet the commercial process behind it remains highly fragmented. Buyers often move between exhibitions, personal referrals, PDF catalogs, messaging applications, search engines, and disconnected supplier directories to identify products and potential partners.
Each channel has value, but the overall sourcing process can be slow and inconsistent. A contractor or procurement team may know the equipment, component, or service required and still spend significant time identifying active suppliers, confirming capabilities, and collecting quotations. Cross-border sourcing adds complexity around delivery, technical support, certification, installation, and commercial terms.
Suppliers face the opposite problem. Strong manufacturers, distributors, wholesalers, contractors, and service providers can remain difficult to discover outside established markets. Many depend on exhibitions, intermediaries, advertising, and personal networks to reach professional buyers. General marketplaces provide scale, but rarely reflect the technical categories, company roles, and procurement workflows of the water sector.
A platform built for the sector
AquaStore was developed to address that gap as a vertical B2B marketplace for pools, spa and wellness, water filtration and treatment, irrigation, water tanks, and related professional services. The platform is operated by Aquamarket FZCO in Dubai and is designed around specialist commercial discovery rather than consumer-style e-commerce.
Aydin Malikov, Founder & CEO, AquaStore | Aquamarket FZCO, Dubai, United Arab Emirates
Companies can build structured profiles, present products and services, define their business type and market coverage, and communicate with potential partners. Buyers can search relevant categories, review supplier information, and submit Requests for Quotation based on technical or commercial requirements.
The model supports the early stages of professional procurement. Specifications, quantity, location, delivery timing, installation requirements, after-sales support, and supplier credibility can all influence a purchasing decision. AquaStore does not replace engineering review, due diligence, or formal vendor approval; its role is to help buyers identify relevant companies and begin better-informed commercial discussions.
From discovery to qualified demand
RFQs are central to the platform’s approach. Instead of relying only on passive listings, buyers can describe what they need, including specifications, volume, destination, and timing. Relevant companies can respond with targeted proposals. Project and tender visibility provide another route for manufacturers, contractors, and solution providers to identify genuine demand.
Trust is equally important. Structured company information and supplier verification processes are intended to clarify business identity and help serious companies distinguish themselves. As the platform develops, AquaStore plans to expand category-specific discovery, verification, analytics, and buyer-demand tools. More information is available at AquaStores.net
AquaStores.net homepage screenshot | Cropped by GBN
Dubai as a global trade base
AquaStore is being developed from Dubai with an initial commercial focus on the United Arab Emirates and Saudi Arabia, while remaining open to manufacturers, distributors, and professional partners worldwide.
Dubai provides a practical base for a cross-border marketplace because it connects regional demand with international trade, logistics, technology, construction, and hospitality networks. For AquaStore, the UAE serves as a launch point for building supplier participation across the GCC and other international markets.
The opportunity extends beyond equipment sales. Water-related procurement affects hotels, residential developments, farms, industrial facilities, infrastructure projects, and specialist contractors. Buyers may require complete systems, individual components, maintenance services, or local implementation partners. A dedicated marketplace can make those capabilities easier to discover across company types and geographies.
Image source: AquaStore | Reworked by GBN
Built from industry experience
AquaStore was founded by Azerbaijani entrepreneur Aydin Malikov, whose background includes pool and water-treatment products, wholesale distribution, international sourcing, supplier development, and cross-border business relationships.
The concept emerged from a recurring operating problem: capable suppliers existed, and buyer demand existed, but the connection between them was often fragmented. Malikov established Aquamarket FZCO in Dubai to develop AquaStore as a UAE-based technology platform with international scope.
“The objective is not to replace the relationships that drive this industry,” Malikov said. “It is to make the right companies easier to discover and the first commercial conversation more relevant, structured, and informed.”
Building a long-term network
AquaStore’s longer-term ambition is to develop beyond a listing website into a persistent commercial network for the water economy. Its value will depend less on raw registration numbers than on the quality of participating companies, credible business information, useful RFQs and real commercial outcomes.
AquaStores.net homepage screenshot | Cropped by GBN
By combining specialist categories, structured discovery, trust signals and procurement workflows, AquaStore aims to turn fragmented introductions into scalable commercial access and give water-industry companies a dedicated digital environment in which they can be found, evaluated and connected when genuine demand arises.
