Keeta, the international arm of Chinese delivery giant Meituan, has launched its Founding Vendor Program in the United Arab Emirates, offering early restaurant and retail partners a unique opportunity to gain a competitive edge ahead of its full-scale market rollout.
The Founding Vendor Program initiative marks Keeta’s latest move to deepen its presence in the region and accelerate strategic partnerships with local businesses. Keeta, the global subsidiary of Meituan, is the world’s largest food delivery company with an annual gross transaction volume of $155 billion.
Keeta is leveraging its parent company’s technological infrastructure and scale to introduce a globally proven business model to the UAE. Meituan’s logistics network currently supports over 150 million peak daily orders and serves more than 770 million users worldwide.
Earlier this year, Keeta had made headlines in the UAE with its successful pilot of drone delivery in Dubai, reinforcing its commitment to last-mile innovation and digital-first logistics solutions. The Founding Vendor Program builds on this momentum by extending direct support to local merchants, positioning them for early growth on Keeta’s platform.
Under the Founding Vendor Program, merchants joining prior to Keeta’s official public launch will receive a suite of limited-time benefits aimed at accelerating visibility and order volume:
Zero setup cost: Vendors can onboard with no subscription or registration fees, removing cost barriers and enabling immediate participation.
Priority exposure: Early adopters will be prominently featured in Keeta’s national marketing and advertising campaigns during the company’s UAE launch.
Free in-app traffic: Keeta’s algorithm distributes traffic organically, eliminating the need for merchants to pay for in-app promotions, a departure from traditional delivery platforms.
Sustainable growth tools: The program supports long-term merchant success through optimized cost structures, customer engagement tools, and a focus on elevating user experiences.
Cynthia Chen, General Manager of Keeta UAE, emphasized the value of early adoption and said that, “The UAE stands at the crossroads of digital innovation and entrepreneurial opportunity. Our Founding Vendor Program is a gateway for local businesses to tap into a high-growth digital ecosystem, backed by global tech, smart infrastructure, and a commitment to merchant-first success. We believe this market has the potential to shape the future of delivery, and we want our earliest partners to help lead that transformation.”
Merchant feedback from other Keeta markets has shown strong performance gains through this partnership model. Keeta is now accepting applications for its UAE Founding Vendor Program. Interested merchants can apply via the official partnership portal.
Through this Founding Vendor Program, Keeta is not only simplifying entry into the digital marketplace, it is also laying the foundation for long-term, scalable merchant success. By combining Meituan’s global expertise with local insight, the platform is setting a new benchmark for delivery services in the UAE.
