Kuwait’s NBK wins 2 titles at Annual Asian Trailblazer Awards

By Amirtha P S, Desk Reporter
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Kuwait’s largest financial institution, National Bank of Kuwait (NBK) has secured the Best Retail Banking Services in Kuwait, and the Best Loyalty/ Rewards Program in the Middle East accolades at the 12th “Annual Asian Trailblazer Awards – 2021”.

The Retail Banker International (RBI) magazine presents the annual ‘Asian Trailblazer Awards’, in cooperation with Middle East Economic Digest “MEED Middle East”, a leading provider of news.

The RBI awards recognize the top global financial institutions in the retail banking sector. The contenders are categorized by their geographical location and grouped into regions including North America, Europe, Africa, the Middle East, Latin America, and Asia.

In the 12th edition of the awards, NBK has been recognized as the winner of the Best Customer Loyalty/reward Program in the entire Middle East region, for its unique ‘NBK Reward’ program that offers the bank’s credit card customers valuable points based on their card spendings.

The award reflects NBK’s excellence in providing top-notch digital services during the period of pandemic-driven economic crisis. The bank seeks to offer exclusive and distinguished services reflecting its leading position in Kuwait and across the region. 

NBK’s strategy in meeting its customers’ needs is focused on constant communication with all segments of society and identifying their needs through various digital channels and advanced analytical methods, based on the latest artificial intelligence (AI) technologies.

During the past one year, NBK has offered outstanding banking services and products, making a qualitative leap in digital and modern banking services in the Kuwaiti market. Most notably, the bank has launched several digital payment solutions using smartwatches and mobile phones. 

NBK has also opened its new branch, which offers exceptional and advanced banking services and solutions, enabling customers to make all their transactions quickly and easily through interactive devices, in addition to providing a mobile branch to serve customers during COVID-19 lockdowns, offering eQMatic Service for getting a queue number digitally, and introducing Bill Splitting through NBK Mobile Banking App.

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