LG, the South Korean multinational electronics company is continuing its trend of reimagining the future of screens at CES 2021, the annual trade show organized by the Consumer Technology Association, with a new transparent TV.
The panel is a 55-inch OLED (organic light-emitting diode), but its transparent design lets you see through it even when it’s turned on and displaying an image. The screen achieves 40 percent transparency, LG Display says, which is an improvement over past transparent LCDs the company claims achieved only 10 percent transparency.
LG imagines the screen sitting at the foot of a bed, where it can rise up partially or in full to show information or videos while retaining a view of the other side of the screen. The panel as it’s designed now has built-in speakers, though it’s unclear precisely what audio features they will support. In an email the company said that its “Sound Solution technology” is “embedded in the frame.” LG says the transparent OLED set can also be moved around the home if you’d like to position it somewhere else.
The company sees this as both a smart home device and one that could one day be used in public settings, like in restaurants and on public transportation.
“Transparent OLED is a technology that maximizes the advantages of OLED and can be used in various places in our daily lives, from stores, shopping malls, and architectural interiors to autonomous vehicles, subway trains, and aircraft. It will grow into a next-generation display that can change the existing display paradigm,” Jong-sun Park, LG Display’s senior vice president and head of commercial business, said in a statement.
Not the first of its kind
This isn’t the first transparent display to make a debut at CES. Samsung and Panasonic had showed off their prototype of transparent OLED screen back in 2016 (though it was only HD). And it’s not even LG’s first transparent OLED as the company announced last month it’s started developing see through OLED sliding screens for office buildings and commercial spaces. LG also created a 77-inched curved OLED screen back in 2017 that it imagined could be used for signage or advertising.
But this is LG Display’s first screen of this type; it’s made strictly as a TV that would actually go in someone’s home, and not just something you’d see in a futuristic shopping center or some other commercial venue.
This is just one of many in a long line of LG Display experimental prototypes, some of which do indeed become real products you can buy. The company has made waves at past CES showcases with various iterations of its rollable OLED technology, while a commercial version of the TV using the tech finally went on sale in October last year for an eye-popping $87,000.
Unfortunately, there’s no indication right now that LG’s new transparent OLED TV will become a real product at some point in the future or how much it might cost if it does.
The Consumer Electronics Show (CES) is one of the largest technology trade fairs which occurs every year. The show is organized by the Consumer Technology Association and it is hosted in the US, at the Last Vegas Convention Center and attracts nearly 200,000 attendees every year. Owing to the pandemic, this year the event is being held virtually.