Liabify has partnered with UAE-based financial institution Mawarid Finance to introduce LiaPay, a new prepaid Platinum Mastercard.
This innovative financial product is set to offer users a secure and convenient payment solution within a trusted and regulated framework, enhancing the range of financial services available in the UAE market.
The card is designed to offer middle-income workers in the UAE smarter and more flexible ways to manage their finances.
At the core of LiaPay will be Earned Wage Access (EWA), which will allow employees to access their earned salary directly through the app, giving them greater control over cash flow and reducing reliance on short-term credit.
Users will benefit from instant digital account creation to a growing range of integrated services, including remittances, instant payments, and other everyday financial tools. The platform is designed not only to facilitate transactions but also to help users optimize their money and work towards long-term financial wellness.
The initiative aligns closely with broader national goals around financial inclusion and responsible money management, supporting workers with tools that promote stability, transparency, and control over their finances. LiaPay is specifically tailored to the realities of everyday life in the UAE, offering simple, accessible solutions within a secure framework.
Liabify and Mawarid Finance Leadership Statements
Rashid Al Qubaisi, CEO of Mawarid Finance, said that, “Our collaboration with Liabify is a testament to our commitment to delivering accessible and innovative financial solutions, empowering customers to manage their finances with confidence, flexibility, and security.”
“At Liabify, we are meticulously crafting and delivering innovative digital experiences that prioritize financial wellness, providing users with an intuitively seamless and highly secure way to manage their finances,” noted Allan Villegas, CEO of Liabify.
