Majid Al Futtaim has strengthened its strategic alliance with Alshaya Group by opening a Primark store at City Centre Mirdif.
This latest wave of store launches continues to bring leading global brands to the region, further enhancing the retail landscape across Majid Al Futtaim’s regional portfolio.
The powerful retail rollout across Majid Al Futtaim malls features first-to-market launches and expanded flagship formats.
“At the center of this expansion is Primark, which will open at City Centre Mirdif, followed by a flagship store opening at Mall of the Emirates, and an opening at City Centre Bahrain. These openings bring the international retailer’s unique value offering to diverse regional audiences,” as per the statement.
As part of ongoing enhancement efforts, Alshaya Group’s H&M store at Mall of the Emirates has reopened following a multi-million-dirham refurbishment. This has been complemented by recent openings from leading Alshaya brands, including Jo Malone, Victoria’s Secret, and COS.
Ulta Beauty, one of the US’s largest and most influential specialty beauty retailers, made its UAE debut at Mall of the Emirates in January 2026, offering customers a dynamic, experiential space featuring skincare, cosmetics, and wellness brands.
Khalifa Bin Braik, Chief Executive Officer of Majid Al Futtaim Asset Management, said that, “This latest expansion with Alshaya Group cements our position as the leading retail destination partner in the region.”
“Together, we are delivering elevated, future-forward retail experiences that continue to shape the future of shopping in the Middle East. Majid Al Futtaim remains committed to creating destination malls that are hubs of commerce, culture, and lifestyle for the region’s diverse consumers,” noted Braik.
John Hadden, Chief Executive Officer of Alshaya Group, commented that, “Our long-standing partnership with Majid Al Futtaim has been instrumental in enabling some of the world’s most iconic brands to flourish in the region.”
“This next phase of expansion reflects our shared vision of delivering best-in-class retail experiences that surprise and delight customers. We are especially proud to announce the next Dubai Primark to open in City Centre Mirdif next week,” Hadden added.
