Diriyah Company has signed a landmark partnership agreement with Majid Al Futtaim Holding, a leading communities, retail, and leisure pioneer across the Middle East, Africa, and Central Asia.
The partnership will introduce a state-of-the-art VOX Cinemas multiplex and a curated collection of seven premier brands to the prestigious Diriyah Square, a world-class premium lifestyle district.
The agreement, which marks Majid Al Futtaim Holding as the first major lifestyle and entertainment partner at Diriyah Square, introduces a dynamic mix of fashion, home furnishings, and beauty brands to the heart of the destination. Lifestyle retail outlets will span approximately 5,534.48 sqm, while the VOX Cinemas will cover 7,632.93 sqm, bringing the total to 13,167.41 sqm.
The partnership will see the launch of the first standalone retail store in Saudi Arabia for Japanese beauty brand Shiseido. In addition, lululemon, Crate & Barrel, and Abercrombie & Fitch will establish flagship stores in Diriyah Square, complemented by new locations for popular brands AllSaints, CB2 and Hollister.
The formal signing took place at Diriyah Company’s headquarters by Jerry Inzerillo, Group Chief Executive Officer of Diriyah Company, and Ahmed Galal Ismail, Chief Executive Officer of Majid Al Futtaim Holding, in the presence of senior leadership from both organizations.
Jerry Inzerillo Group CEO Diriyah Company
“We are enormously proud to partner with Majid Al Futtaim, one of the region’s giants in lifestyle and entertainment. Their decision to bring this exceptional portfolio of brands to Diriyah, including three flagship stores, is a testament to the confidence the retail community has in our vision. Diriyah Square will be a place of discovery and delight, and this partnership is a foundational step in creating an unparalleled shopping and entertainment destination for residents and visitors alike.”
Ahmed Galal Ismail, CEO of Majid Al Futtaim Holding, said that, “Diriyah is poised to become a global beacon of culture, heritage, and innovation, and we are proud to contribute to this transformative national project. Our partnership with Diriyah reflects our unwavering commitment to enriching everyday life through exceptional retail and entertainment experiences, while supporting the Kingdom’s ambitious Vision 2030.
“With our diverse brand portfolio, world-class VOX Cinemas, and immersive lifestyle concepts, we are confident in our ability to help shape Diriyah Square into a vibrant, pedestrian-first destination that seamlessly blends modern retail with the rich traditions and heritage of the Kingdom,” Ismail added.
