Microsoft joins Qatari start-up Snoonu to accelerate digital transformation

By Shilpa Annie Joseph, Trainee Reporter
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US-based multinational tech giant Microsoft has partnered with Qatar’s fastest growing delivery-services company, Snoonu in order to drive the start-up’s digital transformation and to enhance customer experience, and optimize its operations.

As part of the agreement, Snoonu will move its technology stack to the Microsoft Cloud and embrace Azure Marketplace, one of the world’s largest online catalogs for software and services. The alliance would also act as a launching pad for startup company’s future expansion.

Lana Khalaf, Country Manager, Microsoft Qatar said, “Microsoft is committed to empowering Qatar’s vibrant start-up ecosystem through leverage of the intelligent cloud. Start-ups like Snoonu play a pivotal role in digital economies, disrupting industries and challenging norms. This kind of activity intensifies competition, benefits consumers and other businesses, and breeds job creation and economic growth.”

Hamad Al Hajri
Hamad Al Hajri
Co-founder & CEO
Snoonu

“At Snoonu, we believe life is too short for slow deliveries, and we bring that concept to our customer-engagement strategy. But to deliver on that promise we needed a technology partner who could give us the tools to build a winning platform for our digital operations. We are delighted to announce our strategic partnership with Microsoft. As one of the fastest-growing 100 percent-owned Qatari companies, Snoonu aims to continue its expansion in Qatar and expand into new markets. We wholeheartedly believe that the Microsoft Cloud and Azure Marketplace will form the ideal platform for that growth.”

“The agreement with Microsoft is an important milestone that will further our goals to expand across the globe while offering us peerless technological support from the world’s cloud technology leader,” stated Alibek Tnaliyev, Snoonu’s Director of Digital Marketing.

Waseem Ahmed, Snoonu’s Director of Engineering commented, “We are excited to announce our plans to migrate Snoonu’s services to the Microsoft Azure platform. We expect this move to have an extremely positive impact on our efficiency and productivity. Additionally, having Microsoft’s servers located here in Qatar will guarantee a smooth transition process and further simplify our operations.”

Microsoft has established many partnerships and initiatives in Qatar to bolster the country’s startup sector. Furthermore, the tech giant is establishing a dedicated cloud data center in the country, which will open in 2021 and it will allow Qatari start-ups and other businesses to directly access foreign markets while lowering entry barriers and simplifying regulatory enforcement.

Related: Qatar’s QDB, M7 unveil “Scale7”; First business incubator for creatives in region

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