Microsoft has introduced Copilot Checkout, a new artificial intelligence (AI)-powered shopping experience for its chatbot that allows users to make purchases right from the chat window.
With this release, the Redmond-based tech giant has joined OpenAI, Google, and Perplexity in the rising trend of AI shopping tools.
According to the statement, it is currently available in the US on the chatbot’s website, with broader rollout across more regions and interfaces expected soon.
Microsoft has also opened an application form for merchants who wish to onboard the experience via PayPal or Stripe. For now, eligible users can look up and purchase products listed on Shopify via Copilot.
The company pitches the new capability as a ‘conversation to conversion’ tool, claiming that ‘journeys that include Copilot led to 53 percent more purchases within 30 minutes of interaction compared to those without,’ and ‘when shopping intent is present, journeys with Copilot are 194 percent more likely to result in a purchase.’
For the end user, the experience is straightforward. They can go to Copilot’s web client and write a prompt about a product they have in mind or want recommendations for, as per the reports.
Once the chatbot suggests products (currently only those listed on Shopify), users will see an option to buy. Tapping the option will open a new pop-up window to make the payment and complete the purchase. After that, they will receive the details of the order, delivery details, and a link to track the delivery.
Microsoft introduces Brand Agents
Microsoft also introduced Brand Agents, AI-powered shopping assistants that communicate in your brand’s voice, guiding customers seamlessly from curiosity to purchase.
According to the statement, “Deployed in just hours—not weeks—these intelligent agents transform everyday customer inquiries into meaningful, natural conversations.”
By guiding shoppers from initial curiosity to final purchase, Brand Agents help customers discover more, make quicker decisions, and feel more confident about clicking ‘buy.’
