National Bonds, the UAE’s leading Sharia-compliant savings and investment institution, has launched the ‘Ahed Program’, a tailored emergency fund savings plan exclusively for Emirati women.
The initiative, announced in celebration of Emirati Women’s Day on August 28, aligns with the theme ‘Hand in Hand’, and reflects the growing emphasis on women’s financial empowerment in the country.
Targeting 10,000 Emirati women in its first year, the Ahed Program provides practical financial tools, flexible savings plans, and educational resources designed to help women manage unexpected expenses, ranging from healthcare and home repairs to other unforeseen financial burdens.
The program is part of National Bonds’ broader strategy to reinforce family stability and encourage financial literacy across all segments of society. More than a financial product, the Ahed Program is positioned as a social and economic investment in Emirati women, who are regarded as central to the nation’s development.
The initiative echoes the vision of Her Highness Sheikha Fatima bint Mubarak, ‘Mother of the Nation’, whose legacy has propelled the UAE to global recognition for women’s empowerment.
The Ahed Program includes customized savings plans to suit different income levels, educational workshops on money management, and seamless access via the National Bonds mobile app.
Participants will also be eligible for the company’s annual rewards program, which offers $9.8 million (AED 36 million) in total prizes, featuring over 12,000 rewards for Emirati women, 24,000 for consistent savers, and monthly cash prizes of $272 (AED 1,000) for ten winners.
Additionally, the program teaches the emergency preparedness formula, which encourages participants to build a reserve equal to six months of expenses, offering women a structured path to long-term security.
Rehab Lootah Deputy Group CEO National Bonds
“Emirati women place their families’ wellbeing above all, striving to ensure their comfort and security first. With this in mind, we designed ‘Ahed Program’ to be more than just a savings account, it is an emergency fund that grants women reassurance and confidence, making them more prepared for any situation life may bring, while knowing their future is in their hands. This initiative is not merely about money, it is about peace of mind, protecting those we love, and building a more secure and stable future.”
The CEO added that, “We invite all Emirati women to take part in this opportunity and build stronger foundations for themselves and their families. By doing so, they also contribute to embedding a national culture of saving that supports economic stability and social cohesion.”
The Ahed Program follows the successful ‘Tejouri Al Emarateyat’ initiative, and marks another key step in National Bonds’ mission to deliver inclusive financial solutions that promote resilience, independence, and future readiness for Emirati women and their families.
