Emirates opens new ‘City Check-In and Travel Store’ at DIFC

By Shilpa Annie Joseph, Official Reporter
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Emirates' new City Check-In and Travel Store
Officials during the launching event | Courtesy: Emirates

Emirates has launched a new City Check‑in and Travel Store, enabling customers to conveniently book travel, check in for flights, drop luggage, shop for travel essentials, and save time at the airport.

The state-of-the-art facility is located in the elite ICD Brookfield Place in Dubai International Financial Centre (DIFC).

As part of Emirates’ continuous investment into enhancing customer experience, the City Check-in and Travel Store has a prime and premium location for busy professionals in Dubai’s finance hub and allows customers to drop their luggage as early as 24 hours and up to 4 hours before a flight, arriving at the airport at leisure.

Adel Al Redha
Adel Al Redha
COO – Emirates

“Emirates City Check-In is our latest addition to the Emirates travel experience, showing our commitment to providing customers with an array of check-in options. Our new location is the first ultra-convenient check-in and baggage drop facility conveniently located in the DIFC area. People can avoid busy periods at the airport and minimize queuing. We are pleased to collaborate with ICD Brookfield on this project and look forward to providing our customers with more technology-focused solutions in the future.”

According to the statement, “With an eye-catching 2.5-meter LCD screen showing the latest destination content from Emirates, and more screens showing an interactive touchscreen map, the City Check-in, and Travel Store is a stylish and spacious contemporary space which offers the opportunity to book tickets, browse travel merchandise, drop luggage, and check in – with paid valet parking and self-parking ensuring an elevated, hassle-free check-in experience for Emirates passengers.”

Customers can visit the space and check in anytime from 8:00 am to 10:00 pm daily, beginning their travel experience with seamless service via self-check-in kiosks, at dedicated desks with Emirates’ agents, or with the help of the world’s first-ever check‑in robot assistant, Sara.

Emirates Sara

Sara is an innovative portable robotic check-in system, that can match faces with scanned passports, check passengers in, and guide them to the luggage drop area.

Visitors can also get expert advice and offers on trending destinations, while dedicated travel consultants can assist with purchasing tickets for future journeys, managing current bookings, purchasing upgrades, selecting preferred seats, and arranging extra baggage if required.

Mr. Rob Devereux, CEO of ICD Brookfield said that, “We are thrilled to welcome Emirates City Check-In and Travel store to ICD Brookfield Place, further enhancing our ecosystem as an attractive destination for workers, visitors, and residents.”

“This exciting new addition will bring the convenience of city check-in to the central business district, allowing Emirates passengers more time to go about their daily routine, spend productive time at work, and enjoy the wonderful lifestyle Dubai has to offer,” Mr. Devereux added.

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