Nestlé, the world’s largest food and beverage company, has teamed up with Dubai AI Campus to develop a cutting-edge AI-powered tool that harnesses artificial intelligence to identify product innovation opportunities.
This pioneering tool will analyze emerging trends and provide consumer insights, enabling Nestlé to make actionable decisions that unlock new business opportunities and fuel product development to cater to the evolving needs of consumers across the region.
The partnership falls in line with Dubai AI Campus’ vision of fostering a collaborative environment that drives technological progress and cements Dubai’s position as a global leader in innovation.
The MoU signing took place during a ceremony at DIFC in the presence of Laurent Freixe, Nestlé CEO; Remy Ejel, Nestlé Executive Vice President and Head of Zone AOA (Asia, Oceania and Africa); Yasser Abdul Malak, Nestlé MENA Chairman & CEO; Arif Amiri, CEO of DIFC Authority; and Mohammad Alblooshi, CEO of DIFC Innovation Hub.
Mohammad Alblooshi CEO – DIFC Innovation Hub
“We are proud to partner with Nestlé to pioneer the use of AI in shaping the future of the food and beverage industry. Dubai AI Campus is dedicated to empowering global corporations by providing cutting-edge infrastructure, and fostering innovation. This collaboration reflects our commitment to driving AI-enabled solutions that anticipate consumer trends and deliver transformative value. Together, we aim to set new benchmarks for innovation that benefit businesses and consumers alike.”
Yasser Abdul Malak, Nestlé Chairman & Chief Executive Officer, Middle East and North Africa, stated that, “We are excited to be partnering with Dubai AI Campus to pioneer the use of AI, strengthening our capabilities in anticipating consumer trends and innovating for the future. Dubai’s dynamic business environment, digital and technological leadership, and forward-thinking approach make it an ideal location for this initiative. We look forward to seeing how this AI solution will drive meaningful innovation that benefits our consumers and customers.”
