NRTC, a core subsidiary of Ghitha Holding and part of International Holding Company (IHC), has activated an expanded global sourcing and logistics response to safeguard the steady availability of fresh fruits and vegetables across the UAE.
The measures come as UAE authorities reaffirm the importance of maintaining a stable food supply and consumer protection. In response to this situation, NRTC has leveraged its global supplier network and streamlined logistics infrastructure to ensure a continuous supply of fresh produce to the UAE market.
Mohammed Al Rifai, Group CEO of NRTC Group, said that the company’s priority is ensuring the continuity of supply of fresh fruits and vegetables across retail, wholesale, and foodservice channels.
“Our foremost priority is to prevent any disruption to the availability of fresh produce in the UAE market. Consumers should continue to find fruits and vegetables on shelves just as they would on any normal day, from berries to beans, plums to potatoes, and cherries to chillies. Our teams have worked proactively to secure supply from both regular and alternative sources to ensure stability and availability for retailers, businesses, and households across the country and wider region,” noted Al Rifai.
Through its multi-modal logistics network, NRTC has already secured significant volumes of fresh produce through road, air, and sea freight channels. This is to further augment the monthly 6000 tons of high-quality fresh fruits and vegetables proudly grown in the UAE local farms of NRTC’s own Mahsool Brand, by ESG Agro.
Produce shipments from Jordan, Turkey, Syria, and Egypt have been transported into the UAE via regional land corridors, with approximately 3,000 tons delivered in the past week.
To support time-sensitive fresh produce categories, NRTC has utilized cargo capacity with leading national carriers, including Emirates and Etihad Airways, securing approximately 500 tons of fresh produce via air freight last week.
Additional shipments totaling 17,000 tons are on the way to the UAE and expected to arrive in the coming days.
“A great deal of effort goes into bringing fresh produce from farms around the world to markets in the UAE. While our teams are working tirelessly to maintain a steady supply, we also encourage consumers to value the food they purchase and avoid unnecessary waste. Responsible consumption ensures these resources benefit the entire community,” the CEO added.
