Oman’s enters into key association with

By Shilpa Annie Joseph, Desk Reporter
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Oman’s popular eCommerce marketplace, has entered into a data migration association with the renowned digital platform,

According to the statement, “Through this partnership, all the merchants on will move to, thereby creating a larger collection of products and brands to choose from.” will cease operations on the current platform later this month., a venture by online brand management agency, Socioholics, has over 100K organic users and sells exclusive luxury brands retailed from merchants all over GCC with a portfolio that includes premium electronic gadgets, specialty foods, fashion accessories, lifestyle products, and even educational courses.

Ms. Jessica Asher, Founder of said that, “We are thrilled to enter this association with At, our objective has been to bring an exceptional lifestyle, fashion, and home products to customers. Through this partnership, we are sure that the end-user will be at a greater advantage owing to the larger portfolio that will be available.”

As per the statement,” With this association, the selection of brands and products increases to include over 6000 within all categories online.”

Launched in 2019, operates as a fully integrated global eCommerce marketplace. Merchants have the option to own their store and online presence on

“ was created to provide shoppers in the region with a wide range of products sourced from around the globe. We have seen exceptional growth right from the beginning. And are now scaling up across the region, entering this association with allows us to further accelerate our rapid growth trajectory” commented Mr. Nabeel Sultan, Founder of

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