Oman’s ITHCA Group invests in leading advertising agency Mubashir

By Arya M Nair, Official Reporter
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ITHCA invests in Mubashir

ITHCA Group (formerly known as Oman Information and Communication Technologies Group) has made an investment in Mubashir, a leading digital out-of-home (DOOH) advertising network in Oman.

The investment will fuel Mubashir’s expansion and technological plans as well as its mission to provide its clients with the most effective and comprehensive solutions both in the country and regionally.

Mubashir’s platform reaches millions of people across Oman through its network of strategically located digital screens. The company offers a variety of advertising formats that leverage smart data and analytics to deliver targeted campaigns that generate measurable results for advertisers.

Beyond advertising, the network focuses on reaching different consumer segments with infotainment communication that engages customers.

Ameer al-Alawi, Group Director Investments at ITHCA Group, said that, “Advertising technology is changing rapidly, innovative AdTech companies in this space are leveraging data analytics, automation and AI to meet consumers where they are in the physical world, offering real-time targeting capabilities to advertisers. We are thrilled about the investment in Mubashir and the technology platform they have built to date. We lend them our support in their innovative journey to be a global player in this space.”

Raif al-Harthy, Chief Growth Officer of Mubashir, stated that, “We are thrilled to partner with ITHCA, a renowned investor with a deep understanding of the region’s growth potential. This investment is a strong validation of our vision and will enable us to accelerate our expansion, invest in new technologies, and further enhance our offerings to clients.”

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