One Group, a real estate investment and development firm, has launched a visionary new brand ‘ELEVATE’, marking its billion-dollar entry into the UAE’s lifestyle real estate sector.
The brand’s UAE journey will start with a flagship beachfront development. While full details of the project is yet to disclose, the highly anticipated project is set to launch in the coming weeks, in collaboration with a leading global hospitality operator. The project aims to redefine luxury living in the region.
Zeeshaan Shah Chairman – One Group
“I’m thrilled to officially begin our development journey in the UAE. I started my career in this extraordinary country 18 years ago, and witnessing its incredible transformation has been deeply inspiring. Today, the UAE stands as a global benchmark for lifestyle, ambition, and opportunity—a true reflection of the vision and dedication of its great leadership.”
One Group, spanning three continents with 15 years of experience, has facilitated over $2.5 billion in global real estate transactions, with a portfolio of over 3,000 units completed and under development. ELEVATE marks the Group’s most ambitious regional expansion to date, with a development pipeline exceeding $1 billion scheduled to launch over the next 12 months.
“In every market we enter, we forge our own path—not by following trends, but by introducing a distinct, lifestyle-led approach to design and development. At its core, great real estate isn’t just about space—it’s about creating a way of life. Our focus is on crafting environments that elevate everyday living by integrating community, connection, wellness, and meaningful experiences,” added Shah.
ELEVATE offers a holistic lifestyle rooted in timeless design, intentional living, and emotional well-being. Its developments are thoughtfully crafted to foster balance and vitality, helping residents approach each day with effortless grace and purpose.
Every ELEVATE destination will be strategically positioned, aimed at sparking inspiration and attracting individuals who prioritize refinement, authenticity, and meaningful experiences as the true hallmarks of success.
To co-create branded residences, the brand has been engaging in advanced discussions with globally renowned hospitality and lifestyle names.
Furthermore, ELEVATE residences will provide hotel-grade amenities with the privacy and exclusivity of home. This unique positioning appeals both end-users and sophisticated investors seeking long-term appreciation and high-yield potential in the region’s thriving real estate market.
