PepsiCo, an American multinational food and beverage corporation, has opened its new regional headquarters in Riyadh at the King Abdullah Financial District (KAFD).
The new headquarters reinforces PepsiCo’s presence through significant investments including advanced production facilities in Dammam and an expanding presence in the local agricultural sector, where the company sources potatoes from local farms.
PepsiCo’s operations span 86 locations across the Kingdom, generating over 9,000 job opportunities in collaboration with its packaging partners.
At the inauguration, PepsiCo also announced plans to launch a new SAR 30 million ($8 million) regional R&D center this year in Saudi Arabia, serving as a central hub for product and packaging innovations in the GCC.
Image Via: SPA | Cropped by GBN
The hub will include a state-of-the-art culinary facility for creating live prototypes and testing products and seasonings. It will also feature a first-of-its-kind immersive sensory studio to generate deep consumer insights and help PepsiCo tailor its product portfolio to the region’s consumer preferences.
Mohamed Shelbaya SVP and GM, MENA Beverages, PepsiCo
“The Middle East represents a key global market for PepsiCo. We are not only expanding our footprint but also innovating our product portfolio to meet the preferences of a young and dynamic consumer base, which makes up nearly half the region’s population.”
The presence of multinational corporations in the Kingdom contributes significantly to the national economy by creating job opportunities and implementing global best practices across agriculture, industry, logistics, and other sectors.
