The Tourism Development Authority of Ras Al Khaimah (RAKTDA) has been recognized as the Government Entity with the Happiest Employees in the emirate as part of the Sheikh Saqr Program for Government Excellence (SSPGE) initiative.
The authority secured the accomplishment after surpassing 17 other regional government entities. The honor is a testament to RAKTDA’s immense agility, innovation and resilience in its response to the pandemic which triggered recovery for the tourism industry in the region.
The body was honored for its progressive Human Resource policies and practices, priority towards flexible work options, increased digital infrastructure as well as bolstering resources for remote working and hardship assistance for employees.
Recovery of the Tourism sector
Apart from the achievement earned by RAKTDA, Ras Al Khaimah itself has obtained a series of outstanding achievements. The emirate topped other emirates in terms of ADR (Average Daily Rate) and RevPAR (Revenue Per Available Room) month (November 2020) and year-to-date, as well as leading RevPAR (year-to-date) in the GCC.
Ras Al Khaimah was also recognized as the Gulf Tourism Capital for the second consecutive year for its strong performance in the ongoing recovery period.
RAKTDA, on the other hand, earned the Tourism and Hospitality Company of the Year award by Gulf Business magazine.
Commenting on the numerous achievements the body secured in the past year, Mr. Raki Phillips, CEO of RAKTDA remarked that “Our team at Ras Al Khaimah Tourism Development Authority is a great example of resilience – the ability to support each other and our partners, pivoting in response to changing circumstances and co-creating genuine solutions. I am immensely proud of the achievements this has led to – they are a testament to our tireless efforts in maintaining Ras Al Khaimah’s position as a leading destination, both within the local community and abroad. We continue to go from strength to strength despite the hurdles faced by the wider tourism industry, and I look forward to maintaining our positive momentum in the new year by showcasing our one-of-a-kind tourism destination and RAKTDA as a wonderful place to work and to develop professionally.”