Samsung Gulf Electronics has launched the Anti-Counterfeit Program (ACP) in the UAE, Kuwait, Qatar, Bahrain, and Oman as part of the organization’s broader Environmental, social, and governance (ESG) initiatives.
According to the statement, “Customers can now upload photos of the suspected counterfeit unit and receive a swift authenticity confirmation from a Samsung brand protection team.”
ACP reaffirms the brand’s commitment to social and environmental responsibility against the risk of low-quality counterfeit products. “These increase possible cause for serious injuries to the consumer and add pressure on the environment with the significant growth of e-waste, and so on,” the company added.
Mr. Kiran Tewari, Director of Customer Service at Samsung Gulf Electronics said that, “World Intellectual Property Day offers a chance to truly raise awareness on the dangers and potential risks of counterfeit products and activities. Counterfeit affects virtually every country in the world and fuels illegal activities. In addition to that, fake goods are produced in very low quality which shortens the life span of the items.”
“I am delighted to be part of such an ambitious program and service offering at Samsung, and now announce ACP next to the Product Verification Service for all consumers wishing to take part in meaningful and impactful acts at the benefit of social and environmental concerns,” Mr. Tewari further added.
As per the statement, “Samsung is once again contributing to raising awareness of how copyrights and trademarks may impact the daily life of consumers.” The brand developed an awareness video about the risk of counterfeit products on consumer safety and introduced its newly launched “Product Verification Service” under ACP.
Further, Samsung is working hard to combat the brand’s counterfeit products as part of its social responsibility to protect the consumers from their hazardous risks.
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